Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
- Creator: Cheung, Man Lai
- Resource Type: thesis
- Date: 2017
Market orientation versus innovative culture: two routes to superior brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007